Spiritual myths of consumption : puritanism, transcendentalism and the consubstantiation of the American consumer : commentary
Year of publication: |
2019
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Authors: | Suddaby, Roy |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 5/6, p. 410-426
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Subject: | collective memory | consumption | myths | religion | Spirituality | Konsumentenverhalten | Consumer behaviour | Religion | Spiritualität | Weltanschauung | Privater Konsum | Private consumption |
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