Spokesperson Fame and Vividness Effects in the Context of Issue-relevant Thinking: The Moderating Role of Competitive Setting
| Year of publication: |
1994
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|---|---|
| Authors: | Heath, Timothy B. ; McCarthy, Michael S. ; Mothersbaugh, David L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 20.1994, 4, p. 520-534
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