Sponsorship and shareholder value : a re-examination and extension
George D. Deitz; Robert D. Evans Jr.; John D. Hansen
| Year of publication: |
2013
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|---|---|
| Authors: | Deitz, George D. ; Evans, Robert D. <Jr.> ; Hansen, John D. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1427-1435
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| Subject: | Atlanta (Ga.) | Sponsoring | Sponsorship | Shareholder Value | Shareholder value | Wohlfahrtsanalyse | Welfare analysis | Sportveranstaltung | Sport event | Ereignisstudie | Event study | 1996 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757096