Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
Year of publication: |
2012
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Authors: | McKelvey, Steve ; Sandler, Dennis ; Snyder, Kevin |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 21.2012, 1, p. 7-18
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Subject: | Sportveranstaltung | Sport event | Guerilla-Marketing | Guerilla marketing | Sportler | Athletes | Meinung | Opinion | USA | United States |
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