Do sport sponsorship announcements help or hurt rival sponsors' market values? : comparing the stock returns of sponsors and their rivals in the United States and Japan
Year of publication: |
2022
|
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Authors: | Takeda, Fumiko |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 2, p. 167-176
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Subject: | Sport | Sports | Sponsoring | Sponsorship | Japan | USA | United States |
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