Stability of membership in market segments identified with a disaggregate consumption model
Year of publication: |
1987
|
---|---|
Authors: | Farley, John U. ; Winer, Russell S. ; Lehmann, Donald R. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 15.1987, 4, p. 313-328
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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