Stability of Store Selection Criteria: A Multinational Study

The factor congruency technique is introduced as a tool for cross‐cultural or comparative research efforts, where similarities and differences in the responses of subjects from different samples are investigated. A comparative study of store selection criteria of US and Turkish consumers is employed to demonstrate the use of the technique.

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Year of publication:	1991
Authors:	Tamer Cavusgil, S. ; Yavas, Ugur ; Elvey, Lisa A.
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 9.1991, 2, p. 23-28
Publisher:	MCB UP Ltd
Subject:	Quantitative techniques \| Retailing \| Turkey \| USA \| Research \| Consumer behaviour

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02634509110006120 [DOI]
Source:	Other ZBW resources

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014946376