Stadia naming rights in sport

Leah Gillooly, Terry Eddy, and Dominic Medway

Introducing naming rights sponsorship -- Why do brands buy naming rights? -- Activating naming rights sponsorships -- Fan reactions to naming rights sponsorship -- Selecting a naming rights partner -- The future of naming rights sponsorship in sport.

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Year of publication:	2022
Authors:	Gillooly, Leah ; Eddy, Terry ; Medway, Dominic
Publisher:	London : Routledge
Subject:	Profisport \| Professional sports \| Sportstätte \| Sports facilities \| Sponsoring \| Sponsorship \| Sport \| Sports

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Extent:	1 online resource
Series:	Sport business insights
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-000-63502-7 ; 1-000-63502-3 ; 978-1-003-11184-9 ; 1-003-11184-X ; 978-1-000-63504-1 ; 1-000-63504-X ; 978-0-367-63008-9 ; 0-367-63008-7 ; 978-0-367-63010-2 ; 0-367-63010-9
Other identifiers:	10.4324/9781003111849 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013460595