Stakeholder management strategies of festivals
Year of publication: |
2010
|
---|---|
Authors: | Andersson, Tommy D. ; Getz, Donald |
Published in: |
Managing event operations. - London [u.a.] : Routledge, ISBN 0-415-47521-X. - 2010, p. 236-254
|
Subject: | Großveranstaltung | Big event | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Stakeholder | SWOT-Analyse | SWOT analysis |
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