Standardisation versus adaptation : geographical pressures to deviate from franchise formats
Juliet Cox and Colin Mason
| Year of publication: |
2007
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|---|---|
| Authors: | Cox, Juliet ; Mason, Colin M. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 27.2007, 7/8, p. 1053-1072
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| Subject: | Franchising | Standortfaktor | Location factor | Unternehmenserfolg | Firm performance | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003598955