Standardisierungsgrad der Marketingpolitik transnationaler Unternehmungen
Hans Mühlbacher; Werner Beutelmeyer
| Year of publication: |
1984
|
|---|---|
| Authors: | Mühlbacher, Hans ; Beutelmeyer, Werner |
| Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 38.1984, 3, p. 245-257
|
| Subject: | Absatzpolitik | Unternehmung internationale |
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