Standardization of front-end offers and back-end processes of international store retailers
Bernhard Swoboda and Stefan Elsner
Year of publication: |
2011
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Authors: | Swoboda, Bernhard ; Elsner, Stefan |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 24649156. - Vol. 25.2011, 2, p. 39-62
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