Standardization of international strategy and export performance: a meta-analysis
Aviv Shoham
| Year of publication: |
2002
|
|---|---|
| Authors: | Shoham, Aviv |
| Published in: |
Strategic global marketing : issues and trends. - New York, NY [u.a.] : Internat. Business Press, ISBN 0-7890-2016-5. - 2002, p. 97-120
|
| Subject: | Meta-Analyse | Meta-analysis | Export | Standardisierung | Standardization | Unternehmenserfolg | Firm performance | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001777083