Starbucks as the third place : glimpses into Taiwan's consumer culture and lifestyles
En-Ying Lin
Year of publication: |
2012
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Authors: | Lin, En-ying |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 1/2, p. 119-128
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Subject: | Schnellgastronomie | Fast-food industry | Kaffee | Coffee | Lebensmittelkonsum | Food consumption | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Lebensstil | Lifestyle | Virales Marketing | Viral marketing | Taiwan |
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