Starting Cold : The Power of Social Networks in Predicting Non-Contractual Customer Behavior
Year of publication: |
2019
|
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Authors: | Loupos, Pantelis |
Other Persons: | Nathan, Alexandros (contributor) ; Cerf, Moran (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Prognoseverfahren | Forecasting model | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
Extent: | 1 Online-Ressource (32 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 24, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3001978 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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