Startup CEO

Cover -- Title Page -- Copyright -- Contents -- Foreword -- Acknowledgments -- About the Author -- Introduction -- Chapter 1: The Importance of Authentic Leadership in Changing Times -- What Is Authentic Leadership? -- Why Now? -- Think of It as an Opportunity -- Mind the Gap -- Diversity and Inclusion and Unconscious Bias -- Leadership Development -- Politics in the Workplace -- Part One Storytelling -- Chapter 2: Dream the Possible Dream -- Entrepreneurship and Creativity -- "A Faster Horse" -- Vetting Ideas -- Chapter 3: Defining and Testing the Story -- Start Out by Admitting You're Wrong -- A Lean Business Plan Template -- Problem -- Solution -- Key Metrics -- Unique Value Proposition and Unfair Advantage -- Channels -- Customer Segments -- Cost Structure and Revenue Streams -- Second Edition Update -- Chapter 4: Telling the Story to Your Investors -- The Business Plan Is Dead - Long Live the Business Plan -- The Investor Presentation -- The Elevator Pitch -- The Size of the Opportunity -- Your Competitive Advantage -- Current Status and Roadmap from Today -- The Strength of Your Team -- Summary Financials -- Investor Presentations for Larger Startups -- Chapter 5: Telling the Story to Your Team -- Defining Your Mission, Vision, and Values -- The Top‐Down Approach -- The Bottom‐Up Approach -- The Hybrid Approach -- Design a Lofty Mission Statement -- Chapter 6: Revising the Story -- Workshopping -- Knowing When It's Time to Make a Change -- Corporate Pivots: Telling the Story Differently -- Consolidating -- Diversifying -- Focusing -- Business Pivots: Telling a Different Story -- Chapter 7: Bringing the Story to Life -- Building Your Company Purposefully -- The Critical Elements of Company Building -- Articulating Purpose: The Moral of the Story -- You Can Be a Force for Helping Others - Even If Indirectly.