State of the art of cross-cultural consumer research. An analysis of the literature from 2005 to 2010
| Year of publication: |
2013
|
|---|---|
| Authors: | Hoffmann, Stefan ; Fischer, Sophia ; Schwarz, Uta ; Mai, Robert |
| Published in: |
Journal für Betriebswirtschaft : management review quarterly. - Heidelberg : Springer, ISSN 0344-9327, ZDB-ID 1274004. - Vol. 63.2013, 1, p. 45-86
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