State of value-based-pricing survey : perceptions, challenges, and impact
Stephan M. Liozu
| Year of publication: |
February 2017
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|---|---|
| Authors: | Liozu, Stephan |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 16.2017, 1, p. 18-29
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| Subject: | value-based pricing | pricing | pricing strategy | Preismanagement | Pricing strategy | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-016-0059-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011631891