| Extent: | XVII, 429 S. Ill., graph. Darst. 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 18 Beitr. |
| ISBN: | 0-470-12012-6 ; 978-0-470-12012-5 |
| Classification: | Methoden und Techniken der Betriebswirtschaft ; Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003598239