"Statistical significance" and statistical reporting : moving beyond binary
Year of publication: |
2024
|
---|---|
Authors: | McShane, Blake ; Bradlow, Eric T. ; Lynch, John G. ; Meyer, Robert J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 3, p. 1-19
|
Subject: | null hypothesis significance testing | P-value | replication | sociology of science | statistical significance | Statistische Methodenlehre | Statistical theory | Statistischer Test | Statistical test | Statistische Methode | Statistical method | Theorie | Theory |
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