Status demotion in hierarchical loyalty programs and customers' revenge and avoidance intentions

Shanta Banik, Yongqiang Gao and Fazlul K. Rabbanee

Year of publication:	2022
Authors:	Banik, Shanta ; Gao, Yongqiang ; Rabbanee, Fazlul K.
Subject:	Avoidance intentions \| Customer entitlement \| Hierarchical loyalty programme \| Locus of causality \| Perceived inequity \| Revenge intentions \| Status demotion \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenbindungsprogramm \| Loyalty program \| Kundenzufriedenheit \| Customer satisfaction \| Dienstleistungsqualität \| Service quality \| Sozialer Status \| Social status \| Beschwerdemanagement \| Complaint management

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/EJM-12-2019-0884 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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