Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context

Shanta Banik, Yongqiang Gao, Fazlul K. Rabbanee

Year of publication:	March 2019
Authors:	Banik, Shanta ; Gao, Yongqiang ; Rabbanee, Fazlul K.
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 96.2019, p. 125-134
Subject:	Loyalty programs \| Status demotion \| Frustration \| Social discomfort \| Switching intentions \| Relationship age \| Gender \| Beziehungsmarketing \| Relationship marketing \| Kundenbindungsprogramm \| Loyalty program \| China \| Konsumentenverhalten \| Consumer behaviour \| Geschlecht \| Sozialer Status \| Social status

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