Status games : market driving through social influence in the U.S. wine industry
Year of publication: |
September 2018
|
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Authors: | Humphreys, Ashlee ; Carpenter, Gregory S. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 5, p. 141-159
|
Subject: | market orientation | status | competitive advantage | social influence | market driving | USA | United States | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Weinbau | Wine industry |
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