“Status of Supply Chain Finance in FMCG companies- a Benchmarking Approach”

A company’s performance significantly depends on how well a company manages its finances keeping in view the short term hurdles and long term goals. One objective of financial statement analysis is to determine firm value. Research suggests that a firm’s value is a function of the expected future growth and profitability of the firm (e.g., Ohlson, 1995). The purpose of this study is to assess the performance of the top players in the Indian FMCG industry and benchmark the best player’s actions in different scenarios to be the best practice in the industry. The author mainly concentrates on which company stood in what place in tacking different finance constraints of supply chain. Inputs and outputs are strategically selected to show cases ranging from short term transfers to company capital structure. The results show that each company is good at different cases and they did earn them with good management. Also it is evident that company that has been managing its finances well was rewarded with a good market share.