STEVE SHIRLEY ON MANAGEMENT

An interview with one of the UK′s outstanding businesswomen. The fact that she was unable to go to university made her achieve her goals by different means from those attained by academic qualifications. The formation of her company is her prime achievement, and the level of professional management in her company is one of the reasons for its success. The company spent £1m in 1991 on training in such areas as assertiveness training for the salesforce and also a large amount of management development. People are regarded as the major asset of the company.