Stigma association type and sponsor corporate image : exploring the negative off-field behaviour of sportspeople
Year of publication: |
2020
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Authors: | Bloxsome, Ellen ; Brown, Mark ; Pope, Nigel ; Joseph, Christopher |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 4, p. 136-144
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Subject: | Off-field behaviour | Sponsorship | Corporate image | Stigma | Simple association | Meaningful association | Firmenimage | Corporate reputation | Sponsoring | Markenimage | Brand image | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2020.03.004 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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