Stop making excuses : reducing unethical behavior and improving performance and relationship quality
Year of publication: |
2022
|
---|---|
Authors: | Good, Megan C. ; Schwepker, Charles H. <Jr.> |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 29.2022, 2, p. 177-196
|
Subject: | business-to-business sales | Ethical decision-making | moral intensity | neutralization techniques | performance | relationships | unethical behavior | Ethik | Ethics | Unternehmensethik | Business ethics | Beziehungsmarketing | Relationship marketing | Entscheidung | Decision | Verkaufspersonal | Salespeople | Verhalten in Organisationen | Organizational behaviour | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
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