STOPS and multivariate hierarchical aglomerative clustering : segmentation of the public regarding children’s vaccinaton communication in Slovenia

Samo Kropivnik and Mitja Vrdelja

Year of publication:	2024
Authors:	Kropivnik, Samo ; Vrdelja, Mitja
Published in:	Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 7, p. 109-129
Subject:	Affective involvement \| Cluster analyses \| Cognitive involvement \| Communicative actions in problem solving (CAPS) \| Situational theory of problem solving (STOPS) \| Slovenia \| Trust \| Vaccination communication \| Vaccination programmes \| Vaccine hesitancy \| Visual methods \| Impfung \| Vaccination \| Slowenien \| Kommunikation \| Communication \| Coronavirus \| Kognition \| Cognition \| Kinder \| Children \| Vertrauen \| Confidence \| Arzneimittel \| Pharmaceuticals \| Regionales Cluster \| Regional cluster \| Clusteranalyse \| Cluster analysis