Store brand strength
Rajeev K. Tyagi
| Year of publication: |
2006
|
|---|---|
| Authors: | Tyagi, Rajeev K. |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 21303733. - Vol. 4.2006, 2, p. 1-16
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: |
Persistent link: https://www.econbiz.de/10009932583