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Store environment's impact on variety seeking behavior

Geetha Mohan; Bharadhwaj Sivakumaran; Piyush Sharma
Year of publication:
2012
Authors: Mohan, Geetha ; Sivakumaran, Bharadhwaj ; Sharma, Piyush
Published in:
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 4, p. 419-428
Subject: Dienstleistungsmarketing | Services marketing | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Produktdifferenzierung | Product differentiation | Kaufentscheidung | Purchase decision | Einkaufszentrum | Shopping center | Vereinigte Arabische Emirate | United Arab Emirates
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