Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam
Year of publication: |
2016
|
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Authors: | Diallo, Mbaye Fall ; Cliquet, Gérard |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 12, p. 1182-1205
|
Subject: | Store brands | Emerging markets | Consumer knowledge | Store image perceptions | Retail internationalization | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Brasilien | Brazil | Einzelhandel | Retail trade | Vietnam | Viet Nam | Handelsmarke | Store brand |
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