Stories that drive the future : how narratives can improve scenario planning
Steven H. Kenney and Bryan A. Pelley
| Year of publication: |
2014
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|---|---|
| Authors: | Kenney, Steven H. ; Pelley, Bryan A. |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bingley : Emerald Group Publishing Limited, ISSN 1087-8572, ZDB-ID 1313473-5. - Vol. 42.2014, 5, p. 28-33
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| Subject: | Szenariotechnik | Scenario analysis | Narrative Methode | Narrative method | Organisatorischer Wandel | Organizational change | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010430712