Storytelling and the scenario process : understanding success and failure
Gary Bowman; R. Bradley MacKay; Swapnesh Masrani; McKiernan
| Year of publication: |
2013
|
|---|---|
| Authors: | Bowman, Gary ; MacKay, R. Bradley ; Masrani, Swapnesh ; McKiernan, Peter |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 80.2013, 4, p. 735-748
|
| Subject: | Szenariotechnik | Scenario analysis | USA | United States | Erfolgsfaktor | Success factor | Narrative Methode | Narrative method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009727725