Storytelling in initial coin offerings : attracting investment or gaining referrals?

Achilleas Boukis

Year of publication:	2023
Authors:	Boukis, Achilleas
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-13
Subject:	Consumers \| Storytelling \| Initial coin offering \| Message framing \| Cryptocurrencies \| Blockchain \| Virtuelle Währung \| Virtual currency \| Narrative Methode \| Narrative method \| Gründungsfinanzierung \| Start-up financing \| Crowdfunding \| Konsumentenverhalten \| Consumer behaviour

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