Storytelling in management practice : dynamics and implications
Stefanie Reissner and Victoria Pagan
1. Introduction -- 2. Storytelling in management practice : definitions, rhetoric, assumptions -- 3. Theoretical foundations and conceptualizations of storytelling in management practice -- 4. Storytelling at the macro level : constructing the organization -- 5. Storytelling at the meso level : sensemaking in organizations -- 6. Storytelling at the micro level : weaving and weakening the organization's social fabric -- 7. Dynamics of storytelling in management practice -- 8. Conclusion