Strategic account management programs: alignment of design elements and management practices
| Year of publication: |
2012
|
|---|---|
| Authors: | Storbacka, Kaj |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 27.2012, 4 (6.4.), p. 259-275
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