Strategic advertisement with externalities: a new dynamic approach
Year of publication: |
2007
|
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Authors: | Joosten, Reinoud |
Publisher: |
Jena : Max Planck Institute of Economics |
Subject: | Werbeplanung | Duopol | Externer Effekt | Nichtkooperatives Spiel | Dynamisches Spiel | Gleichgewicht | Theorie | advertising | externalities | average rewards | equilibria |
Series: | |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 543493342 [GVK] hdl:10419/31796 [Handle] |
Classification: | C72 - Noncooperative Games ; C73 - Stochastic and Dynamic Games ; L13 - Oligopoly and Other Imperfect Markets ; M31 - Marketing ; M37 - Advertising |
Source: |
-
Strategic Advertisement with Externalities: A New Dynamic Approach
Joosten, Reinoud, (2007)
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Co-op Advertising in Dynamic Retail Oligopolies
He, Xiuli, (2011)
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Competitive Advertising Under Uncertainty : A Stochastic Differential Game Approach
Prasad, Ashutosh, (2009)
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Social Dilemmas, Time Preferences and Technology Adoption in a Commons Problem
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