Strategic Advertising : Fat-Cat Effect and Stability

In this paper we use the theory of social situations (TOSS) to examine the stability in advertising and (price) competition games. In this context, we derive the interesting result that with endogenous and exogenous advertising the incumbent need not maintain a hungry-look, i.e., under-investment in advertising expenditure, in order to deter entry

MoreLess

Year of publication:	[2006]
Authors:	Beladi, Hamid
Other Persons:	Oladi, Reza (contributor)
Publisher:	[2006]: [S.l.] : SSRN
Subject:	Theorie \| Theory \| Werbung \| Advertising \| Wettbewerb \| Competition
Description of contents:	Abstract [papers.ssrn.com]

Check Google Scholar |

More access options

In German libraries (KVK)

I need help

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Mathematical Social Sciences, Vol. 51, pp. 153-161, 2006 Volltext nicht verfügbar
Classification:	C7 - Game Theory and Bargaining Theory ; D4 - Market Structure and Pricing ; M0 - Business Administration and Business Economics; Marketing; Accounting. General
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012779201