Strategic Alliances - Partner as Customer
Year of publication: |
2000
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Authors: | Perks, Helen ; Easton, Geoff |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 29.2000, 4, p. 327-338
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