Strategic alliances: tools for constructing the future

Purpose – The purpose of this article is to develop a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios. Design/methodology/approach – This paper presents strategic alliances as one fundamental tool in the process of constructing the future. The alliances are based on prospective scenarios, within strategic interactions. Findings – The central key is the view of the most probable future as a NASH balance point. This point identifies not only a balance of forces, but also the negotiation limits for each actor and therefore the strategic alliances possible. The alliances, if achieved, create a “super actor”, destabilizing the original balance, and creating a new balance point, and therefore a more likely new future. Originality/value – This article develops a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios.