Strategic audit marketing in the system of enterprise control/ Cтратегічний аудит маркетингу у системі контролю підприємства/ Cтратегический аудит маркетинга в системе контроля предприятия

The author highlights the methodical aspects of organising and conducting strategic marketing audit. The author analyses its role within the system of enterprise control and its importance of improving Ukrainian enterprises' marketing strategies.

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Year of publication:	2012
Authors:	Mayorova, Natalia
Institutions:	HAL
Subject:	marketing audit \| strategic audit marketing \| strategic control \| enterprise control system

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Extent:	application/pdf
Series:	Post-Print.
Type of publication:	Book / Working Paper
Notes:	View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-01062924 Published, Economics. Series: Economics and Management. Regional Economics. Economic Theory and Economic History. Accounting and Finance. Lutsk National Technical University (Lutsk, Ukraine)/ Економічні науки. Серії: Економіка та менеджмент, регіональна економіка, 2012, 9-2 (33), 325-332
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010898489