Strategic brand management : building, measuring and managing brand equity
Kevin Lane Keller
| Year of publication: |
1998
|
|---|---|
| Authors: | Keller, Kevin Lane |
| Publisher: |
Upper Saddle River, NJ : Prentice-Hall London : Prentice-Hall International |
| Subject: | Markenführung | Brand management | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Markenname | Produktmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Getr. Zählung Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | Includes bibliographical references and index : No price |
| ISBN: | 0-13-120115-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000628654