Strategic choice of quality when quality is costly : the persistence of the high-quality advantage
Year of publication: |
1997
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Authors: | Lehmann-Grube, Ulrich |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 28.1997, 2, p. 372-385
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Subject: | Produktqualität | Product quality | Produktdifferenzierung | Product differentiation | Theorie | Theory |
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