Strategic choices in live-streaming e-commerce : balancing live-streaming selling mode and return-freight insurance strategy
Zhongwei Chen, Chenlu Ji, Lin Zhang, Jianghua Zhang
| Year of publication: |
2025
|
|---|---|
| Authors: | Chen, Zhongwei ; Ji, Chenlu ; Zhang, Lin ; Zhang, Jianghua |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 86.2025, Art.-No. 104347, p. 1-10
|
| Subject: | Pricing | Consumer returns | KOL cooperation and self-streaming | Live-streaming selling | Return-freight insurance strategy | Electronic Commerce | E-commerce | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Versicherung | Insurance | Online-Handel | Online retailing | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015442026