Strategic consequences of self-service technology evaluations
Brian J. Taillon and Bruce A. Huhmann
| Year of publication: |
2019
|
|---|---|
| Authors: | Taillon, Brian J. ; Huhmann, Bruce A. |
| Subject: | customer satisfaction | enterprise value | loyalty | marketing strategy | Self-service technology | trust | Kundenzufriedenheit | Customer satisfaction | Selbstbedienung | Self-service | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Vertrauen | Confidence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1411387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202459