Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce
| Year of publication: |
2000
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|---|---|
| Authors: | Calantone, Roger J. ; Schatzel, Kim E. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 64.2000, 1, p. 17-30
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