Strategic imperatives of mobile commerce in developing countries : the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage

Ali Anwar, Narongsak (Tek) Thongpapanl and Abdul R. Ashraf

Year of publication:	2021
Authors:	Anwar, Ali ; Thongpapanl, Narongsak ; Ashraf, Abdul R.
Subject:	Consumer innovativeness \| m-commerce usage \| perceived cost \| perceived risk \| perceived ubiquity \| perceived value \| Konsumentenverhalten \| Consumer behaviour \| Mobile Business \| Mobile business \| Risiko \| Risk \| Entwicklungsländer \| Developing countries \| Wahrnehmung \| Perception

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