Strategic introduction of the marketplace channel under spillovers from online to offline sales

Yingchen Yan, Ruiqing Zhao, Zhibing Liu

Year of publication:	16 May 2018
Authors:	Yan, Yingchen ; Zhao, Ruiqing ; Liu, Zhibing
Published in:	European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 267.2018, 1 (16.5.), p. 65-77
Subject:	Supply chain management \| Multi-channel retailing \| E-channel spillover \| Sales efficiency \| Game theory \| Lieferkette \| Supply chain \| Spillover-Effekt \| Spillover effect \| Spieltheorie \| Vertriebsweg \| Distribution channel \| Einzelhandel \| Retail trade \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing

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