Strategic marketing, decision-making in Japanese and South Korean companies
Yang-Im Lee and Peter R. J. Trim
| Year of publication: |
2008
|
|---|---|
| Authors: | Lee, Yang-Im ; Trim, Peter R. J. |
| Publisher: |
Oxford : Chandos |
| Subject: | Unternehmenskultur | Corporate culture | Kultur | Culture | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Grounded Theory | Grounded theory | Elektronikindustrie | Electronics industry | Japan | Südkorea | South Korea | Strategisches Management | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 348 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-84334-363-0 ; 978-1-84334-363-9 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541356