Strategic marketing decisions in global markets
Isobel Doole and Robin Lowe
| Year of publication: |
2005
|
|---|---|
| Authors: | Doole, Isobel ; Lowe, Robin |
| Publisher: |
London [u.a.] : Thomson |
| Subject: | Internationales Marketing | Strategische Planung |
| Extent: | XXIV, 343 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-84480-142-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004817287